So we’ve been working on our plans for Medtrade spring since the Fall of 2017. It’s going to be our first time attending as an exhibitor, so we had to make many preparations, from creating and ordering “swag” for the passers-by, developing and executing on a booth concept, marketing collateral and gear for the team. This year, we are going with a modern look mixed with a bit of elegance; “at least that’s the plan“. Knowing how trade shows go, this year our goal was to create a space where prospective customers can stop by, relax and learn about our incredible software “BFLOW™.” Visitors will have comfortable seating to take in a demo and a nice meeting space to get to know team BFLOW™!
Our brand new display should be familiar to our customers as it looks a lot like the BFLOW™ login screen which was redesigned just this January 2018. After having the same look since 2007, “It was time to give the front door a new coat of paint” says Tim McCurdy, our CTO. It is a refreshing look that lets the user know something special is waiting behind that door.
We also hired Lauren Murakami on as BFLOW’s graphic designer and she has given us a fresh new look for our brand. All the booth graphics, collateral, swag and gear were designed by Lauren! She is totally awesome and she’s made a great addition to our team! “So glad your with us Lauren! You took our brand to the next level and made BFLOW™ ‘POP’.” So, we hope you like the booth and we look forward to seeing you on March 28th or 29th, 2018. We can’t wait to meet you – come find us at booth #761 and “Go with the Flow!”